The company started to expand in to new frontiers of the model industry. Four decades ago LEGO began to target females with the launch of furnishings and dollhouses; in 1974 that introduced their first individuals figures, named Minifigures; and 1979 this expanded in space with sets boasting astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of jewelry elements marketed to young girls. This era also saw the creation of a management structure, with Godtfred Kirk Christiansen’s daughter Kjeld Kirk Kristiansen subscribing to the managerial staff and working to modernize the company’s manufacturing strategies.

The 1970s also noticed the introduction of a method that allowed customers to select certain stones they needed to purchase and build their own designs, rather than acquire pre-made products; this is popular with adults, as well as kids. In the same decade, Lego branched away into ancient territory with all the Castle template, and in 80 the company added the first educate sets to its selection.

In 1989 Lego brought in the Pirate look, and with it lots of pirate delivers, desert islands and treasure. The business also widened its variety of facial expression, adding beards, eye bits and lipstick in addition to the normal two eyes and smile. Some old Lego debt collectors resented these kinds of changes, choosing the more straightforward faces of earlier models.

As Seglar expanded right into a huge multinational corporation, it had to find ways to fulfill the requires of it is big browse around this site name purchasers like Focus on, Wal-Mart and Toys ‘R’ Us, which usually demanded bigger selections and faster delivery times. To maintain with these requirements, the company began to reduce total production time for new products by causing more consumption of computerized assemblage systems.