machine learning NLP How to perform semantic analysis?

febbraio 29, 2024 | 0 Comments | Artificial intelligence (AI)

From words to meaning: Exploring semantic analysis in NLP

semantic nlp

IE systems should work at many levels, from word recognition to discourse analysis at the level of the complete document. An application of the Blank Slate Language Processor (BSLP) (Bondale et al., 1999) [16] approach for the analysis of a real-life natural language corpus that consists of responses to open-ended questionnaires in the field of advertising. This degree of language understanding can help companies automate even the most complex language-intensive processes and, in doing so, transform the way they do business.

Thus, machines tend to represent the text in specific formats in order to interpret its meaning. This formal structure that is used to understand the https://chat.openai.com/ meaning of a text is called meaning representation. We simulate the diffusion of widely used new words originating on Twitter between 2013 and 2020.

semantic nlp

Our hypotheses suggest that network or identity may better model urban and rural pathways alone rather than jointly. Our results are robust to removing location as a component of identity (Supplementary Methods 1.7.5), suggesting that our results are not influenced by explicitly modeling geographic identity. For SQL, we must assume that a database has been defined such that we can select columns from a table (called Customers) for rows where the Last_Name column (or relation) has ‘Smith’ for its value. For the Python expression we need to have an object with a defined member function that allows the keyword argument “last_name”. Until recently, creating procedural semantics had only limited appeal to developers because the difficulty of using natural language to express commands did not justify the costs. However, the rise in chatbots and other applications that might be accessed by voice (such as smart speakers) creates new opportunities for considering procedural semantics, or procedural semantics intermediated by a domain independent semantics.

Progress in Natural Language Processing and Language Understanding

These correspond to individuals or sets of individuals in the real world, that are specified using (possibly complex) quantifiers. According to the lexical similarity, those two phrases are very close and almost identical because they have the same word set. For semantic similarity, they are completely different because they have different meanings despite the similarity of the word set. With its ability to process large amounts of data, NLP can inform manufacturers on how to improve production workflows, when to perform machine maintenance and what issues need to be fixed in products. And if companies need to find the best price for specific materials, natural language processing can review various websites and locate the optimal price.

Once your AI/NLP model is trained on your dataset, you can then test it with new data points. If the results are satisfactory, then you can deploy your AI/NLP model into production for real-world applications. However, before deploying any AI/NLP system into production, it’s important to consider safety measures such as error handling and monitoring systems in order to ensure accuracy and reliability of results over time. As we discussed, the most important task of semantic analysis is to find the proper meaning of the sentence. Learn more about how semantic analysis can help you further your computer NSL knowledge.

HMM is not restricted to this application; it has several others such as bioinformatics problems, for example, multiple sequence alignment [128]. Sonnhammer mentioned that Pfam holds multiple alignments and hidden Markov model-based profiles (HMM-profiles) of entire protein domains. The cue of domain boundaries, family members and alignment are done semi-automatically found on expert knowledge, sequence similarity, other protein family databases and the capability of HMM-profiles to correctly identify and align the members.

The problem with ESA occurs if the documents submitted for analysis do not contain high-quality, structured information. Additionally, if the established parameters for analyzing the documents are unsuitable for the data, the results can be unreliable. Semantic analysis helps natural language processing (NLP) figure out the correct concept for words and phrases that can have more than one meaning. Existing mechanisms often fail to explain why cultural innovation is adopted differently in urban and rural areas24,25,26.

Raising INFL also assumes that either there were explicit words, such as “not” or “did”, or that the parser creates “fake” words for ones given as a prefix (e.g., un-) or suffix (e.g., -ed) that it puts ahead of the verb. We can take the same approach when FOL is tricky, such as using equality to say that “there exists only one” of something. Figure 5.12 shows the arguments and results for several special functions that we might use to make a semantics for sentences based on logic more compositional. Second, it is useful to know what types of events or states are being mentioned and their semantic roles, which is determined by our understanding of verbs and their senses, including their required arguments and typical modifiers. For example, the sentence “The duck ate a bug.” describes an eating event that involved a duck as eater and a bug as the thing that was eaten.

So the question is, why settle for an educated guess when you can rely on actual knowledge? Consider the task of text summarization which is used to create digestible chunks of information from large quantities of text. Text summarization extracts words, phrases, and sentences to form a text summary that can be more easily consumed. The accuracy of the summary depends on a machine’s ability to understand language data.

semantic nlp

Check out the Natural Language Processing and Capstone Assignment from the University of California, Irvine. Or, delve deeper into the subject by complexing the Natural Language Processing Specialization from DeepLearning.AI—both available on Coursera. To test H2, we classify each county as either urban or rural by adapting the US Office of Management and Budget’s operationalization of the urbanized or metropolitan area vs. rural area dichotomy Chat GPT (see Supplementary Methods 2.8 for details). Then, using the measures from section 2.8, we calculate pathway weights and likelihoods between pairs of two urban counties (urban-urban), pairs of two rural counties (rural-rural), and between urban and rural counties (urban-rural, encompassing urban-to-rural or rural-to-urban). Procedural semantics are possible for very restricted domains, but quickly become cumbersome and hard to maintain.

The Importance of Semantic Analysis in NLP

Seal et al. (2020) [120] proposed an efficient emotion detection method by searching emotional words from a pre-defined emotional keyword database and analyzing the emotion words, phrasal verbs, and negation words. As such, the Network+Identity model, which includes both factors, best predicts these pathway strengths in Fig. Semantic analysis is the process of understanding the meaning and interpretation of words, signs and sentence structure.

This provides a different platform than other brands that launch chatbots like Facebook Messenger and Skype. They believed that Facebook has too much access to private information of a person, which could get them into trouble with privacy laws U.S. financial institutions work under. If that would be the case then the admins could easily view the personal banking information of customers with is not correct. This article explores the concept of semantic roles, methods for identifying them, their applications in NLP, challenges, and future trends.

The current transition of traditional parsing to neural semantic parsing has not been perfect

though. Neural semantic parsing, even with its advantages, still fails to solve the problem at a

deeper level. Neural models like Seq2Seq treat the parsing problem as a sequential translation problem, and the model learns patterns in a black-box manner, which means we cannot

really predict whether the model is truly solving the problem. Intermediate efforts and modifications to the Seq2Seq to incorporate syntax and semantic meaning have been attempted,[18][19] with a marked improvement

in results, but there remains a lot of ambiguity to be taken care of. Knowledge representation and reasoning (KRR) is an essential component of semantic analysis, as it provides an intermediate layer between natural language input and the machine learning models utilized in NLP.

Their pipelines are built as a data centric architecture so that modules can be adapted and replaced. Furthermore, modular architecture allows for different configurations and for dynamic distribution. Using machine learning with natural language processing enhances a machine’s ability to decipher what the text is trying to convey. This semantic analysis method usually takes advantage of machine learning models to help with the analysis. For example, once a machine learning model has been trained on a massive amount of information, it can use that knowledge to examine a new piece of written work and identify critical ideas and connections.

Because nowadays the queries are made by text or voice command on smartphones.one of the most common examples is Google might tell you today what tomorrow’s weather will be. But soon enough, we will be able to ask our personal data chatbot about customer sentiment today, and how we feel about their brand next week; all while walking down the street. But with time the technology matures – especially the AI component –the computer will get better at “understanding” the query and start to deliver answers rather than search results. Initially, the data chatbot will probably ask the question ‘how have revenues changed over the last three-quarters?

The Significance of Semantic Analysis

Earlier language-based models examine the text in either of one direction which is used for sentence generation by predicting the next word whereas the BERT model examines the text in both directions simultaneously for better language understanding. BERT provides contextual embedding for each word present in the text unlike context-free models (word2vec and GloVe). For example, in the sentences “he is going to the riverbank for a walk” and “he is going to the bank to withdraw some money”, word2vec will have one vector representation for “bank” in both the sentences whereas BERT will have different vector representation for “bank”. The use of the BERT model in the legal domain was explored by Chalkidis et al. [20]. Pragmatic level focuses on the knowledge or content that comes from the outside the content of the document. When a sentence is not specific and the context does not provide any specific information about that sentence, Pragmatic ambiguity arises (Walton, 1996) [143].

Lexical analysis is based on smaller tokens but on the contrary, the semantic analysis focuses on larger chunks. Therefore, the goal of semantic analysis is to draw exact meaning or dictionary meaning from the text. However, many organizations struggle to capitalize on it because of their inability to analyze unstructured data. This challenge is a frequent roadblock for artificial intelligence (AI) initiatives that tackle language-intensive processes. We run identically-seeded trials on all four models from section “Simulated counterfactuals” and track the number of adopters of each new word per county at each timestep.

semantic nlp

It involves breaking down sentences or phrases into their component parts to uncover more nuanced information about what’s being communicated. This process helps us better understand how different words interact with each other to create meaningful conversations or texts. Additionally, it allows us to gain insights on topics such as sentiment analysis or classification tasks by taking into account not just individual words but also the relationships between them. Both semantic and sentiment analysis are valuable techniques used for NLP, a technology within the field of AI that allows computers to interpret and understand words and phrases like humans. Semantic analysis uses the context of the text to attribute the correct meaning to a word with several meanings.

Another issue arises from the fact that language is constantly evolving; new words are introduced regularly and their meanings may change over time. This creates additional problems for NLP models since they need to be updated regularly with new information if they are to remain accurate and effective. Finally, many NLP tasks require large datasets of labelled data which can be both costly and time consuming to create. Without access to high-quality training data, it can be difficult for these models to generate reliable results.

The approach leverages tokenization, part-of-speech (POS) tagging, and simple heuristics to determine roles such as agent, action, destination, and time. Semantic analysis has become an increasingly important tool in the modern world, with a range of applications. From natural language processing (NLP) to automated customer service, semantic analysis can be used to enhance both efficiency and accuracy in understanding the meaning of language. These refer to techniques that represent words as vectors in a continuous vector space and capture semantic relationships based on co-occurrence patterns. Semantics gives a deeper understanding of the text in sources such as a blog post, comments in a forum, documents, group chat applications, chatbots, etc.

Syntactic and Semantic Analysis

With structure I mean that we have the verb (“robbed”), which is marked with a “V” above it and a “VP” above that, which is linked with a “S” to the subject (“the thief”), which has a “NP” above it. This is like a template for a subject-verb relationship and there are many others for other types of relationships. Accurately measuring the performance and accuracy of AI/NLP models is a crucial step in understanding how well they are working. It is important to have a clear understanding of the goals of the model, and then to use appropriate metrics to determine how well it meets those goals.

Grammatical rules are applied to categories and groups of words, not individual words. According to Chris Manning, a machine learning professor at Stanford, it is a discrete, symbolic, categorical signaling system. This means we can convey the same meaning in different ways (i.e., speech, gesture, signs, etc.) The encoding by the human brain is a continuous pattern of activation by which the symbols are transmitted via continuous signals of sound and vision. I will explore a variety of commonly used techniques in semantic analysis and demonstrate their implementation in Python. By covering these techniques, you will gain a comprehensive understanding of how semantic analysis is conducted and learn how to apply these methods effectively using the Python programming language.

3.1 Using First Order Predicate Logic for NL Semantics

Nevertheless, our work offers one methodology, combining agent-based simulations with large-scale social datasets, through which researchers may create a joint network/identity model and use it to test hypotheses about mechanisms underlying cultural diffusion. Moreover, the assumptions of our model are sufficiently general to apply to the adoption of many social or cultural artifacts. We might also expect the Network-only model to perform best when weak-tie diffusion is the main mechanism (e.g., job information76) and the Identity-only model to perform better when innovation spreads mainly through strong-tie diffusion (e.g., health behaviors, activism152,153). To more directly test the proposed mechanism, we check whether the spread of new words across counties is more consistent with strong- or weak-tie diffusion.

AI has become an increasingly important tool in NLP as it allows us to create systems that can understand and interpret human language. By leveraging AI algorithms, computers are now able to analyze text and other data sources with far greater accuracy than ever before. Semantic analysis is an important subfield of linguistics, the systematic scientific investigation of the properties and characteristics of natural human language. What sets semantic analysis apart from other technologies is that it focuses more on how pieces of data work together instead of just focusing solely on the data as singular words strung together. Understanding the human context of words, phrases, and sentences gives your company the ability to build its database, allowing you to access more information and make informed decisions. In order to test whether network and identity play the hypothesized roles, we evaluate each model’s ability to reproduce just urban-urban pathways, just rural-rural pathways, and just urban-rural pathways.

Discriminative methods are more functional and have right estimating posterior probabilities and are based on observations. Srihari [129] explains the different generative models as one with a resemblance that is used to spot an unknown speaker’s language and would bid the deep knowledge of numerous languages to perform the match. Discriminative methods rely on a less knowledge-intensive approach and using distinction between languages. Whereas generative models can become troublesome when many features are used and discriminative models allow use of more features [38]. Few of the examples of discriminative methods are Logistic regression and conditional random fields (CRFs), generative methods are Naive Bayes classifiers and hidden Markov models (HMMs).

Finally, semantic analysis technology is becoming increasingly popular within the business world as well. Companies are using it to gain insights into customer sentiment by analyzing online reviews or social media posts about their products or services. Furthermore, this same technology is being employed for predictive analytics purposes; companies can use data generated from past conversations with customers in order to anticipate future needs and provide better customer service experiences overall. In simple words, we can say that lexical semantics represents the relationship between lexical items, the meaning of sentences, and the syntax of the sentence. But before deep dive into the concept and approaches related to meaning representation, firstly we have to understand the building blocks of the semantic system. This analysis gives the power to computers to understand and interpret sentences, paragraphs, or whole documents, by analyzing their grammatical structure, and identifying the relationships between individual words of the sentence in a particular context.

AtScale Unveils Breakthrough in Natural Language Processing with Semantic Layer and Generative AI – Datanami

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[FILLS x y] where x is a role and y is a constant, refers to the subset of individuals x, where the pair x and the interpretation of the concept is in the role relation. [AND x1 x2 ..xn] where x1 semantic nlp to xn are concepts, refers to the conjunction of subsets corresponding to each of the component concepts. Figure 5.15 includes examples of DL expressions for some complex concept definitions.

Based on the content, speaker sentiment and possible intentions, NLP generates an appropriate response. There have also been huge advancements in machine translation through the rise of recurrent neural networks, about which I also wrote a blog post. Gathering market intelligence becomes much easier with natural language processing, which can analyze online reviews, social media posts and web forums. Compiling this data can help marketing teams understand what consumers care about and how they perceive a business’ brand. In order to successfully meet the demands of this rapidly changing landscape, we must remain proactive in our pursuit of technology advancement.

In addition to providing a bridge between natural language inputs and AI systems’ understanding, KRR also plays a key role in enabling efficient search methods for large datasets. For instance, it allows machines to deduce new facts from existing knowledge bases through logical inference engines or query languages such as Prolog or SQL. The first objective gives insights of the various important terminologies of NLP and NLG, and can be useful for the readers interested to start their early career in NLP and work relevant to its applications. The second objective of this paper focuses on the history, applications, and recent developments in the field of NLP.

This makes it ideal for tasks like sentiment analysis, topic modeling, summarization, and many more. By using natural language processing techniques such as tokenization, part-of-speech tagging, semantic role labeling, parsing trees and other methods, machines can understand the meaning behind words that might otherwise be difficult for humans to comprehend. NER is a key information extraction task in NLP for detecting and categorizing named entities, such as names, organizations, locations, events, etc.. NER uses machine learning algorithms trained on data sets with predefined entities to automatically analyze and extract entity-related information from new unstructured text. NER methods are classified as rule-based, statistical, machine learning, deep learning, and hybrid models.

Whether it is analyzing customer reviews, social media posts, or any other form of text data, sentiment analysis can provide valuable information for decision-making and understanding public sentiment. With the availability of NLP libraries and tools, performing sentiment analysis has become more accessible and efficient. As we have seen in this article, Python provides powerful libraries and techniques that enable us to perform sentiment analysis effectively.

  • Key aspects of lexical semantics include identifying word senses, synonyms, antonyms, hyponyms, hypernyms, and morphology.
  • Output of these individual pipelines is intended to be used as input for a system that obtains event centric knowledge graphs.
  • BERT provides contextual embedding for each word present in the text unlike context-free models (word2vec and GloVe).

The earpieces can also be used for streaming music, answering voice calls, and getting audio notifications. Overload of information is the real thing in this digital age, and already our reach and access to knowledge and information exceeds our capacity to understand it. This trend is not slowing down, so an ability to summarize the data while keeping the meaning intact is highly required. Since simple tokens may not represent the actual meaning of the text, it is advisable to use phrases such as “North Africa” as a single word instead of ‘North’ and ‘Africa’ separate words. Chunking known as “Shadow Parsing” labels parts of sentences with syntactic correlated keywords like Noun Phrase (NP) and Verb Phrase (VP). Various researchers (Sha and Pereira, 2003; McDonald et al., 2005; Sun et al., 2008) [83, 122, 130] used CoNLL test data for chunking and used features composed of words, POS tags, and tags.

The objective of this section is to present the various datasets used in NLP and some state-of-the-art models in NLP. This technique is used separately or can be used along with one of the above methods to gain more valuable insights. With the help of meaning representation, we can link linguistic elements to non-linguistic elements. In other words, we can say that polysemy has the same spelling but different and related meanings. Every type of communication — be it a tweet, LinkedIn post, or review in the comments section of a website — may contain potentially relevant and even valuable information that companies must capture and understand to stay ahead of their competition. Capturing the information is the easy part but understanding what is being said (and doing this at scale) is a whole different story.

The F1-score gives an indication about how well a model can identify meaningful information from noisy data sets or datasets with varying classes or labels. This can be done by collecting text from various sources such as books, articles, and websites. You will also need to label each piece of text so that the AI/NLP model knows how to interpret it correctly.

By employing these strategies—as well as others—NLP-based systems can become ever more accurate over time and provide greater value for AI projects across all industries. Since the number of labels in most classification problems is fixed, it is easy to determine the score for each class and, as a result, the loss from the ground truth. In image generation problems, the output resolution and ground truth are both fixed. But in NLP, though output format is predetermined in the case of NLP, dimensions cannot be specified.

We also represent each agent’s political affiliation using their Congressional District’s results in the 2018 USA House of Representatives election. Since Census tracts are small (population between 1200 and 8000 people) and designed to be fairly homogeneous units of geography, we expect the corresponding demographic estimates to be sufficiently granular and accurate, minimizing the risk of ecological fallacies108,109. Due to limited spatial variation (Supplementary Methods 1.1.4), age and gender are not included as identity categories even though they are known to influence adoption. However, adding age and gender (inferred using a machine learning classifier for the purposes of sensitivity analysis) does not significantly affect the performance of the model (Supplementary Methods 1.7.3). This chapter will consider how to capture the meanings that words and structures express, which is called semantics.

Geo-Informatics, geographical feature type ontologies depend on topological and statistical types of semantic similarity. One of the most known tools for this type of application is The OSM Semantic Network used to compute the semantic similarity of tags in OpenStreetMap. In Natural Language Processing (NLP), the answer to “how two words/phrases/documents are similar to each other?

It helps to calculate the probability of each tag for the given text and return the tag with the highest probability. Bayes’ Theorem is used to predict the probability of a feature based on prior knowledge of conditions that might be related to that feature. The choice of area in NLP using Naïve Bayes Classifiers could be in usual tasks such as segmentation and translation but it is also explored in unusual areas like segmentation for infant learning and identifying documents for opinions and facts. Anggraeni et al. (2019) [61] used ML and AI to create a question-and-answer system for retrieving information about hearing loss.

Finally, NLP-based systems can also be used for sentiment analysis tasks such as analyzing reviews or comments posted online about products or services. By understanding the underlying meaning behind these messages, companies can gain valuable insights into how customers feel about their offerings and take appropriate action if needed. In the recent past, models dealing with Visual Commonsense Reasoning [31] and NLP have also been getting attention of the several researchers and seems a promising and challenging area to work upon. These models try to extract the information from an image, video using a visual reasoning paradigm such as the humans can infer from a given image, video beyond what is visually obvious, such as objects’ functions, people’s intents, and mental states. Lexical resources are databases or collections of lexical items and their meanings and relations.

Note that to combine multiple predicates at the same level via conjunction one must introduce a function to combine their semantics. The intended result is to replace the variables in the predicates with the same (unique) lambda variable and to connect them using a conjunction symbol (and). The lambda variable will be used to substitute a variable from some other part of the sentence when combined with the conjunction. Measuring semantic similarity doesn’t depend on this type separately but combines it with other types for measuring the distance between non-zero vectors of features. Semantic similarity is about the meaning closeness, and lexical similarity is about the closeness of the word set.

In the ever-expanding era of textual information, it is important for organizations to draw insights from such data to fuel businesses. Semantic Analysis helps machines interpret the meaning of texts and extract useful information, thus providing invaluable data while reducing manual efforts. The entities involved in this text, along with their relationships, are shown below.

Rationalist approach or symbolic approach assumes that a crucial part of the knowledge in the human mind is not derived by the senses but is firm in advance, probably by genetic inheritance. It was believed that machines can be made to function like the human brain by giving some fundamental knowledge and reasoning mechanism linguistics knowledge is directly encoded in rule or other forms of representation. Statistical and machine learning entail evolution of algorithms that allow a program to infer patterns. An iterative process is used to characterize a given algorithm’s underlying algorithm that is optimized by a numerical measure that characterizes numerical parameters and learning phase. Machine-learning models can be predominantly categorized as either generative or discriminative. Generative methods can generate synthetic data because of which they create rich models of probability distributions.

The letters directly above the single words show the parts of speech for each word (noun, verb and determiner). For example, “the thief” is a noun phrase, “robbed the apartment” is a verb phrase and when put together the two phrases form a sentence, which is marked one level higher. Whether it is Siri, Alexa, or Google, they can all understand human language (mostly).

4 waves of NLP techniques and how to stitch them together – Drug Discovery & Development

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By leveraging these tools, we can extract valuable insights from text data and make data-driven decisions. Overall, sentiment analysis is a valuable technique in the field of natural language processing and has numerous applications in various domains, including marketing, customer service, brand management, and public opinion analysis. Finally, combining KRR with semantic analysis can help create more robust AI solutions that are better able to handle complex tasks like question answering or summarization of text documents. By improving the accuracy of interpretations made by machines based on natural language inputs, these techniques can enable more advanced applications such as dialog agents or virtual assistants which are capable of assisting humans with various types of tasks.

By combining powerful natural language understanding with large datasets and sophisticated algorithms, modern search engines are able to understand user queries more accurately than ever before – thus providing users with faster access to information they need. Notably, the Network+Identity model is best able to reproduce spatial distributions over the entire lifecycle of a word’s adoption. Figure 1c shows how the correlation between the empirical and simulated geographic distributions changes over time. Early adoption is well-simulated by the network alone, but later adoption is better simulated by network and identity together as the Network-only model’s performance rapidly deteriorates over time.

  • Identifying semantic roles is a multifaceted task that can be approached using various methods, each with its own strengths and weaknesses.
  • We might also expect the Network-only model to perform best when weak-tie diffusion is the main mechanism (e.g., job information76) and the Identity-only model to perform better when innovation spreads mainly through strong-tie diffusion (e.g., health behaviors, activism152,153).
  • Precision measures the fraction of true positives that were correctly identified by the model, while recall measures the fraction of all positives that were actually detected by the model.
  • In order to find semantic similarity between words, a word space model should do the trick.

By analyzing the semantics of user queries or other forms of text input, NLP-based systems can provide more accurate results to users than traditional keyword-based approaches. This is especially useful when dealing with complicated queries that contain multiple keywords or phrases related to different topics. Luong et al. [70] used neural machine translation on the WMT14 dataset and performed translation of English text to French text. The model demonstrated a significant improvement of up to 2.8 bi-lingual evaluation understudy (BLEU) scores compared to various neural machine translation systems. Natural Language Processing and Network Analysis to Develop a Conceptual Framework for Medication Therapy Management Research describes a theory derivation process that is used to develop a conceptual framework for medication therapy management (MTM) research. Review article abstracts target medication therapy management in chronic disease care that were retrieved from Ovid Medline (2000–2016).

Identity is modeled by allowing agents to both preferentially use words that match their own identity (assumption iv) and give higher weight to exposure from demographically similar network neighbors (assumption vi). Assumptions (i) and (ii) are optional to the study of network and identity and can be eliminated from the model when they do not apply (by removing Equation (1) or the η parameter from Equation (2)). For instance, these assumptions may not apply to more persistent innovations, whose adoption grows via an S-curve58. Since new words that appear in social media tend to be fads whose adoption peaks and fades away with time (Supplementary Fig. 8), we model the decay of attention theorized to underly this temporal behavior133,134. You can foun additiona information about ai customer service and artificial intelligence and NLP. Without (i) and (ii), agents with a high probability of using the word would continue using it indefinitely. After the initial adopters introduce the innovation and its identity is enregistered, the new word spreads through the network as speakers hear and decide to adopt it over time.